Finding Your Ideal Prospects

Watch out for these red flags when evaluating new leads It is the beginning of the new year and I am in the process of filling my private client pipeline for 2014.  As part of that effort, I had several complementary calls scheduled with prospects last week  and it seems like God assembled the perfect mix […]

Why your social media effort isn’t making you any money…

Browsing Facebook, Twitter and various blogs throughout the day, I get bombarded with tips, tricks and advice on what, where and when to post content on social media.  What I find interesting is that much of the advice is centered on the mechanics of what do do rather than measuring the results. Consequently, I see many entrepreneurs going wild with […]

Liar liar…don’t get caught in this marketing mire…

Marketing, marketing, marketing!  New business owners often get bombarded with the need for, the benefits of and the consequences of not having a marketing plan and schedule.  The challenge lies in the fact that for the Christian business owner,  marketing can be a mine field of misleading advice.  As Christians we are held to a […]

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