The Golden (Business) Rule: Win Customers the Way You Want to Be Won

Chasing clientsDo you struggle to win new or repeat customers? Are you frustrated because your prospects won’t return your calls or respond to your emails? Do your customers seem impossible to please?

If so, what you are experiencing may be a reflection of how you yourself show up as a consumer in the marketplace.

The Bible has plenty to say when it comes to sowing and reaping, as well as treating others the way we expect to be treated. Here are just a few examples:

“Do not be deceived: God is not mocked, for whatever one sows, that will he also reap.”
Galatians 6:7

“Give and it will be given to you. Good measure, pressed down, shaken together, running over, will be put into your lap. For with the measure you use it will be measured back to you.”
Luke 6:38

“And as you wish that others would do to you, do so to them.”
Luke 6:31

Try This Exercise: Think back to your three most recent buying decisions where you had to interact with a sales person or company representative before or after the sale. Then, answer the following questions:

  • How easy or difficult was it for the product or service provider to sell to you? Did you make a quick decision, or did it take many days or even weeks for you to decide?
  • Did you follow up on your own after the sale, or did you wait to be prompted by a communication from the person trying to win your business?
  • When contacted by the product or service provider, did you respond on their first, second, or subsequent attempts?
  • If you decided to buy, did you accept the terms of deal in good faith, or did you insist on haggling over terms or price?
  • If you were uncertain about the offer made, did you clearly state your objections, or did you respond with a vague “I need to think about it” and end the sales conversation?
  • If you decided not to buy, how did you communicate your decision? Did you ignore the follow-up calls or emails, or did you clearly share the reason for your disinterest?

What did you learn by completing this exercise? If you answered honestly, you will walk away with valuable insight into how you typically show up during sales conversation, as well as the type of customers you can expect to attract to your business.

SabineQuote12Stop the chase. True to the Bible principles of sowing and reaping—as well as treating others in the same manner we expect to be treated—you will find that the customers you attract will show up similar to the way you show up for those who are trying to win your business.

What do you need to change in your own behavior as a consumer so that you may attract better quality prospects and customers to your business?

Your next step is to give it a try! Next time you consider purchasing a product or service, show up exactly the way you would want someone to respond to you, and notice how different the interaction feels.

If you would like additional help with adopting a winning mindset that attracts your ideal customers, I invite you to schedule a complimentary “Next Level Business Growth” strategy session with me.  Simply click below to access my online calendar.

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